Bird's Instant Custard Sachets

Bird’s Custard exists because Alfred Bird’s wife was allergic to eggs, which is one of those wonderfully specific accidents of history from which the rest of us have benefited enormously.

Thank you Elizabeth Lavinia Bird (and Alfred).

Because I love proper custard. Six-eggs-and-a-saucepan custard. But the need for custard does not politely disappear just because you’re tired, unprepared, short on eggs, or simply cannot be bothered.

And Bird’s is not in any way a consolation prize, it is fully its own custard genre. Sometimes you want the fancy stuff, but mostly what you actually want is that familiar, bright-yellow, unmistakably Bird’s custard poured generously over whatever pudding happens to be nearest.

We already sell the big tubs, despite their frankly unreasonable determination to make shipping difficult. But you lovely people kept asking for these sachets as well, and now we understand why.

This is Bird’s Instant Custard: one sachet, just add boiling water, stir, and you have custard. The packet says it serves three, which is probably true, although on certain evenings that can feel unnecessarily judgemental.

No milk. No sugar. No saucepan. Unless you want to. Frankly almost no planning whatsoever. Custard.

So now there is no excuse for being custardless.